My name is Dave Rubin.
How can I help you?
“It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome.”
-William James
I’ve been fortunate and I am grateful.
With so many extraordinary experiences in the past, I look forward to building what’s next.
My name is Dave Rubin. How can I help you?
Performance
One of my most cherished experiences is creating and Executive Producing the “Luck Pot Dinner Series”, a high-end, intimate events that paired the Bay Area’s finest chefs with a menu of carefully curated farm-to-table cannabis products.
Standing Out
From 2015 - 2020 I served as Director of Marketing for Greystone Hotels. A San Francisco based, multi-property boutique hotel ownership and management group.
Growth
In 2007, I joined Churchill Downs’ new gaming and technology venture, TwinSpires.com. as the first member of the marketing team and eighth hire overall. In less than 5 years, TwinSpires became the largest on-line wagering platform in the U.S., handling over $1 billion in annual wagers.
Data Driven
Content used to be king. Now, data has the throne when it comes to being a successful business or executing on strategic initiatives. Without data we are driving blind. Without good, clean data we are only driving in first gear. The stories we create, based on the strategies we conceive to meet and surpass our goals are all based on how well we can access and best leverage the data in our respective pipelines.
E-Commerce
For both B2C & B2B - Develop a relationship with customers and stakeholders by creating an experience that they can easily explore, convert and share though a brand site or other customized portal. Use consumer research/data/insights to deliver audience centric journeys that focus on customer choices and preferences.
CRM/Lifecycle
Integrate marketing capabilities to capture data about customer preferences, create dynamic content experiences, and provide data driven insights. Build and manage database. Drive incremental revenue. Use Primary, Secondary, Trigger, Drip and sms campaigns. Segment. Test. Learn. Execute. Rinse. Repeat.
SaaS
Understanding the cloud. On-boarding the products that drive the digital business. Automation. Dashboards. Digital transformation. Real-time data, analytics, reporting. The keys to our digital future lie in harnessing the power of what software as a service affords us and how it can differentiate us.
Building Brand
Enology Wine Bar
Led the naming and brand creation for “accessible” boutique hotel wine bar in the heart of Sonoma wine country.
All Good Things
Created lifestyle brand for “first-mover” cannabis events company based in Northern California.
King George Hotel
Led the re-brand of historic, downtown San Francisco boutique hotel.
High Sierra Music Festival
Growth Marketing
Grew digital audience with omni-channel strategy using social media (organic and paid), PPC, SEM, SEO. Used hashtag strategy to build social audience. Maximized ROAS. Other successful KPI’s included double-digit increases in social followers, engagement and mentions.
Launch Strategy
Used lineup announcement as springboard for upgraded launch strategy. Drip campaigns used to help build buzz and awareness leading to increase in early bird ticket package purchases.
Content Marketing
Created various “evergreen” content during 4-day festival to share throughout the year. Help maintain interest and excitement. Used audio, video, interviews, etc., shared across multiple platforms, leading to increased fan engagements throughout the non-event season.
Philosophy
“One person can make a difference, can move mountains, can change people's perceptions, can alter the course of history.”
Integrity
“If I’m honest with you, you might not like me for a day or two. But if I lie to you, you’ll hate me forever.”
Vision
“The most valuable audience we have is the current or past guest. If we can be good enough that they tell one person about us, we’re good. Let’s be GREAT!”
Strengths
Communication. Critical Analysis. Leadership. Integrity. Tenacious. Battle Tested. Open Minded.
Management
Successfully empowered marketing teams for 8+ years, overseeing designers, junior marketers, and interns. Managed various third-party agencies for 10+ years.
Thought Leadership
Speaker/Presenter at conferences and events including: Hospitality Industry Technology Expo and Conference (HITEC); Aspen Live (2x); Travel Tech; Symposium on Racing & Gaming.
Diversity/Equity/Inclusion
As both a marketer and a leader, I strive to develop and support a robustly diverse, equitable, and inclusive community where all members create and feel a sense of belonging. Out of a sense of duty, we are all responsible for ensuring opportunities and experiences for marginalized and/or overlooked communities.
“At the end of the day people won't remember what you said or did, they will remember how you made them feel.”
-Maya Angelou
